Customer feedback and a focus on winning repeat buyers are key ways to grow the size of a small business, according to entrepreneur Taryn Williams.
The award-winning founder of WINK Models and TheRight.Fit highlighted the importance of knowing your customers in order to boost sales in the new podcast series, Mentor Next Door, from Xero and News Corp Australia.
Ms Williams also suggested forming partnerships with complementary brands during the podcast, where she coached Brooke Rudzis of luxury bath towel company Sunday Minx.
