When it comes to analysing models who also have incredible social media reach, there is one name that has become synonymous with this kind of super-influencer marketing; Kendall Jenner. In the past few years, she has transitioned from a teen reality star with big dreams of being a model to a bona fide fashion icon. It’s no surprise that with her famous family’s network and her natural long limbs, raven hair, luminescent pale skin and incredible work ethic, that her talent has become finely honed on the runway. In fact, she’s walked for the likes of Marc Jacobs, Givenchy, Chanel, Diane von Furstenberg, Donna Karan, Tommy Hilfiger, Fendi and Dolce & Gabbana, to name just a few.
The Social Effect
While Kendell Jenner is certainly reaching new heights of fashion fame, she’s certainly not an isolated incident when it comes to models who boast a couple of million followers on their Instagram accounts. You’ll also notice the likes of Gigi Hadid, Bella Hadid, Sofia Richie, Cara Delevingne and Hailey Baldwin in this inner circle too. All of whom are in a modelling league of their own, while also posting engaging content every single day for their loyal fans to consume.
At the end of the day, this is an added boost for any brand who happens to work with them. These “new-age” social media models are the ultimate super-influencers. In fact, even just a quick behind the scenes video or snap can have a reach that spans into the millions for a specific brand. What kind of brand manager wouldn’t want this many eyes on an upcoming campaign, runway show or beauty product? It’s the ultimate PR gold!
Now your models can eat, sleep and breathe your products for a targeted audience of consumers, rather than just for a few minutes on the runway or for a day of shooting. This kind of commercial tie-up is yielding incredible returns for all sorts of brands.
Match Made in Heaven
After all, when it comes to social media, a supermodel amassing a large following is comparable to a TV show receiving high ratings. The more expansive and active their following becomes, the more in demand they will become for endorsements. However, the more famous they become, the more expensive they become to book too.