Founder of technology startup theright.fit, Taryn Williams, discusses how her three-year old business won Mumbrella's Award for Innovation and shares what she believes the word means in today's media landscape.
Having made the digital leap from a traditional offline model, influencer Taryn Williams' online talent agency theright.fit is rapidly expanding with clients requesting the service globally.
“I’m going to do the snake challenge and get in a box with pythons and let them crawl all over me,” the entrepreneur said.
“It’s just one day we have to experience some discomfort when these kids have to endure it for months or years.”
“We do a lot of music videos. Whether that’s videographers, actors, dancers, stylists, hair and makeup artists to actually work on campaigns for musicians. And then for musicians themselves, we have a huge number of different types of musicians on the platform.”
Women are vital to any industry, especially this one. And B&T doesn’t think it’s right that some of these women aren’t recognised for their inspiring efforts every day. So come one, come all, because we’ve got some killer women to showcase!
One of Australia’s most successful entrepreneurs, Taryn Williams, believes multitasking is out, ‘no’ templates are in and ‘eating the frog’ will save you a lot of time and money.
“It’s easy to spend all day replying to emails, whatsapp messages and slack alerts,” Taryn adds. “I set clear rules about what each communication channel is to be used for and what face-to-face meetings are required, so you’re not spending all day drowning in background noise.”
Customer feedback and a focus on winning repeat buyers are key ways to grow the size of a small business, according to entrepreneur Taryn Williams.
The award-winning founder of WINK Models and TheRight.Fit highlighted the importance of knowing your customers in order to boost sales in the new podcast series, Mentor Next Door, from Xero and News Corp Australia.
Ms Williams also suggested forming partnerships with complementary brands during the podcast, where she coached Brooke Rudzis of luxury bath towel company Sunday Minx.
Taryn Williams, Founder & CEO of theright.fit and WINK Models: “Having spent sixteen years working across different areas of the creative talent and media industries, I have witnessed or been part of inefficient processes including late or non-payments for talent and manual processes, which slow things down and increase costs. I started my companies, Wink Models and theright.fit, as ways to disrupt my own industry and create better outcomes.
Taryn Williams is the poster girl for the hashtag #GIRLBOSS – she has taken over the world of social influencer marketing, by launching an online platform, TheRight.Fit that connects influencers, models, bloggers to leading brands, photographers & other casting professionals, to connect for on-going work opportunities.
“I have definitely been jealous in business before — when someone finds the perfect key hire in a role that you have been struggling to fill, or releases a new product feature you wish you had thought of, its hard not to be slightly envious,” she says.
Okay, while it’s still early days, 2018’s still looking near-identical to 2017. Trump‘s still holding office, Danielle Bregoli‘s still having a red-hot crack at becoming a rapper (she’s the Cash Me Ousside gal, FYI) and we’re still navigating life in what ~thought leaders~ have deemed The Golden Age of the Influencer. And just like all Golden Ages, there are several figureheads responsible for their growth. Wondering who’s leading the charge on our home turf? We’ve gotta say that Taryn Williams is definitely one of them.
Whether you have started a technology business, or have a startup that uses technology (which would be many startups), there are three common stumbling blocks to avoid.
Being an entrepreneur and running your own business can of course deliver some amazing upsides, but it does come with its own set of challenges. One of those challenges is burnout, especially in the transition from startup phase to established small business.
theright.fit, an online platform that directly connects brands with a variety of fully screened, professional creative talent and influencers, is hoping to put an end to late and non-payments by guaranteeing payment within 48 hours for all talent who book jobs through the platform.
I’ll be honest, I don’t put a lot of thought into how my apps are organised! I keep my most used apps on the front screen, and rarely scroll past that! I find that when I am flying is a great time to clean up my apps, any that I don’t use get deleted and I also delete a few photos at the same time too.